Category: Luxury Marketing
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Become the Best at What You Do

It is no easy task to be the best salesman at your job. It is even more difficult to become the best seller at your job when you are selling high end items in a rough economy. Luxury items are the first purchases to be left out of a budget when a family has to put a reign on their spending. A woman will not be tempted to spend $150 on a handbag if a $20 one will do just fine while her husband is out of a job. A man

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Marketing Luxury to the Masses

The notion can seem contrary to the word “luxury.” In the common perception, luxury goods like Chanel perfumes and Louis Vuitton bags are things that are not marketed towards the middle class. In some cases, they may not even be aimed towards most of the upper class, but are products marketed towards the elite among the elite. However, to survive in the event of an economic downturn, some companies have started